To create a more efficient user experience for location based exploration of urban areas using AR technology.
Create a seamless environment that can address all the needs of a pedestrian who explores any urban cityscape.
Evaluate the usefulness, intuitiveness and need for the proposed product through user testing.
Demographic:
45 participants
18-60 age group
Recreational Travellers
55% European Residents
45% Asian Residents
For the interface, a main concern was the readability in sunlight and outdoor settings. In order to create the most legible format, high colour contrast was ideal.
The overall design created is minimalist with UI elements aiming not to overpower the feed coming from the phones camera.
Add an audio option to the historical information such that, users could listen to it instead of reading the material.
A learn more button was also added, that can take users to a website with further information.
Include the ability to save places for future use and share them to contacts.
Include optional notifications to inform users if they were passing by a relevant historical site.
To tie all these features together, a settings screen was also created to allow for the choosing of different languages and to change font sizes to improve accessibility. The settings space would also contain all the saved places.
1
Majority Positive Feedback
The positive feedback received from testing highlights that the application offers users an intuitive, easy and time saving experience.
2
Possible Gap in the Market
The research has shown that there is a need gap in the market, as consumers display a keen interest in the application though there is no existing product with all the proposed features in a user friendly format.
3
The Next Step in Urban Exploration
With the rise of AR services across industries, this application can be positioned as the next big step to improve urban exploration using the current technology available at our disposal.